Dead Projects Walking: How Sunk-Cost Thinking Is Quietly Bankrupting American Portfolios
U.S. organizations lose an estimated $1.7 trillion annually funding initiatives that every credible signal says should have been stopped. The culprit isn't a lack of data — it's a toxic mix of executive ego, misaligned incentives, and a cultural aversion to admitting failure. This article breaks down why zombie projects survive and how smart project leaders can build the frameworks to finally pull the plug.