The First 48: Why Everything Your Kickoff Meeting Gets Wrong Is Already Costing You the Project
Project failures rarely announce themselves at the finish line — they are quietly engineered in the opening hours, when assumptions go unchallenged and alignment is mistaken for attendance. This article exposes the specific dynamics that calcify during a project's first 48 hours and offers a field-tested framework for leaders who want to replace ceremonial kickoffs with genuine launch events that actually hold.